Advertising wordwide a concepts, theories and practice of international, multinational and global advertising

Advertising wordwide a concepts, theories and practice of international, multinational and global advertising

书目详细资料
主要作者: Mooij, Marieke K. de
其他作者: Keegan, Warren J.
格式: 图书
语言:English
出版: New York Prentice Hall 1991.
主题:
Advertising.
Advertising media planning.
Advertising, Comparison.