Business to business advertising a marketing management approach

Détails bibliographiques
Auteur principal:	Patti, Charles H.
Autres auteurs:	Hartley, Steven W., Kennedy, Susan L.
Format:	Livre
Langue:	English
Publié:	Lincolnwood, Ill. NTC Business Books c1991.
Sujets:	Advertising, Industrial. Industrial marketing > Management.