Business to business advertising a marketing management approach

Bibliographische Detailangaben
1. Verfasser:	Patti, Charles H.
Weitere Verfasser:	Hartley, Steven W., Kennedy, Susan L.
Format:	Buch
Sprache:	English
Veröffentlicht:	Lincolnwood, Ill. NTC Business Books c1991.
Schlagworte:	Advertising, Industrial. Industrial marketing > Management.