Business to business advertising a marketing management approach

Detalles Bibliográficos
Autor Principal:	Patti, Charles H.
Outros autores:	Hartley, Steven W., Kennedy, Susan L.
Formato:	Libro
Idioma:	English
Publicado:	Lincolnwood, Ill. NTC Business Books c1991.
Subjects:	Advertising, Industrial. Industrial marketing > Management.