Business to business advertising a marketing management approach

Dades bibliogràfiques
Autor principal:	Patti, Charles H.
Altres autors:	Hartley, Steven W., Kennedy, Susan L.
Format:	Llibre
Idioma:	English
Publicat:	Lincolnwood, Ill. NTC Business Books c1991.
Matèries:	Advertising, Industrial. Industrial marketing > Management.