APA (7th ed.) Citation

Patti, C. H., Hartley, S. W., & Kennedy, S. L. (1991). Business to business advertising: A marketing management approach. NTC Business Books.

Chicago Style (17th ed.) Citation

Patti, Charles H., Steven W. Hartley, and Susan L. Kennedy. Business to Business Advertising: A Marketing Management Approach. Lincolnwood, Ill: NTC Business Books, 1991.

MLA (9th ed.) Citation

Patti, Charles H., et al. Business to Business Advertising: A Marketing Management Approach. NTC Business Books, 1991.