Cita APA (7th ed.)

Patti, C. H., Hartley, S. W., & Kennedy, S. L. (1991). Business to business advertising: A marketing management approach. NTC Business Books.

Cita Chicago (17th ed.)

Patti, Charles H., Steven W. Hartley, i Susan L. Kennedy. Business to Business Advertising: A Marketing Management Approach. Lincolnwood, Ill: NTC Business Books, 1991.

Cita MLA (9th ed.)

Patti, Charles H., et al. Business to Business Advertising: A Marketing Management Approach. NTC Business Books, 1991.