Cases in advertising and promotion management

Cases in advertising and promotion management

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Bibliografische gegevens
Hoofdauteur: Quelch, John A.
Formaat: Boek
Taal:English
Gepubliceerd in: Homewood, Ill. Irwin c1991.
Editie:3rd ed.
Onderwerpen:
Advertising > Case studies.
Sales promotion > Case studies.