Promotional strategy managing the marketing communications process

Promotional strategy managing the marketing communications process

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Dades bibliogràfiques
Autor principal: Engel, James F.
Altres autors: Kinnear, Thomas C., Warshaw, Martin C.
Format: Llibre
Idioma:English
Publicat: Homewood, Ill. Irwin c1991.
Edició:7th ed.
Matèries:
Marketing.
Advertising.
Marketing > Management.