A comparative study of media exposure models

Xehetasun bibliografikoak
Egile nagusia:	Chandon, Jean-Louis
Formatua:	Liburua
Hizkuntza:	ingelesa
Argitaratua:	New York Garland 1986, c1985.
Saila:	The History of advertising
Gaiak:	Advertising media planning > Mathematical models. Advertising media planning > Data processing.