A comparative study of media exposure models

Bibliographische Detailangaben
1. Verfasser:	Chandon, Jean-Louis
Format:	Buch
Sprache:	English
Veröffentlicht:	New York Garland 1986, c1985.
Schriftenreihe:	The History of advertising
Schlagworte:	Advertising media planning > Mathematical models. Advertising media planning > Data processing.