Winning direct response advertising how to recognize it, evaluate it, inspire it, create it

Winning direct response advertising how to recognize it, evaluate it, inspire it, create it

Detalhes bibliográficos
Autor principal: Throckmorton, Joan
Formato: Livro
Idioma:English
Publicado em: Englewood Cliffs, N.J. Prentice-Hall c1986.
Assuntos:
Advertising, Direct-mail.
Direct marketing.