Winning direct response advertising how to recognize it, evaluate it, inspire it, create it

Winning direct response advertising how to recognize it, evaluate it, inspire it, create it

Opis bibliograficzny
1. autor: Throckmorton, Joan
Format: Książka
Język:English
Wydane: Englewood Cliffs, N.J. Prentice-Hall c1986.
Hasła przedmiotowe:
Advertising, Direct-mail.
Direct marketing.