Winning direct response advertising how to recognize it, evaluate it, inspire it, create it

Winning direct response advertising how to recognize it, evaluate it, inspire it, create it

Détails bibliographiques
Auteur principal: Throckmorton, Joan
Format: Livre
Langue:English
Publié: Englewood Cliffs, N.J. Prentice-Hall c1986.
Sujets:
Advertising, Direct-mail.
Direct marketing.