Winning direct response advertising how to recognize it, evaluate it, inspire it, create it

Winning direct response advertising how to recognize it, evaluate it, inspire it, create it

Xehetasun bibliografikoak
Egile nagusia: Throckmorton, Joan
Formatua: Liburua
Hizkuntza:English
Argitaratua: Englewood Cliffs, N.J. Prentice-Hall c1986.
Gaiak:
Advertising, Direct-mail.
Direct marketing.