Winning direct response advertising how to recognize it, evaluate it, inspire it, create it

Winning direct response advertising how to recognize it, evaluate it, inspire it, create it

Detalles Bibliográficos
Autor principal: Throckmorton, Joan
Formato: Libro
Lenguaje:English
Publicado: Englewood Cliffs, N.J. Prentice-Hall c1986.
Materias:
Advertising, Direct-mail.
Direct marketing.