Winning direct response advertising how to recognize it, evaluate it, inspire it, create it

Winning direct response advertising how to recognize it, evaluate it, inspire it, create it

Bibliografiske detaljer
Hovedforfatter: Throckmorton, Joan
Format: Bog
Sprog:English
Udgivet: Englewood Cliffs, N.J. Prentice-Hall c1986.
Fag:
Advertising, Direct-mail.
Direct marketing.