Winning direct response advertising how to recognize it, evaluate it, inspire it, create it

Winning direct response advertising how to recognize it, evaluate it, inspire it, create it

Dades bibliogràfiques
Autor principal: Throckmorton, Joan
Format: Llibre
Idioma:English
Publicat: Englewood Cliffs, N.J. Prentice-Hall c1986.
Matèries:
Advertising, Direct-mail.
Direct marketing.