Winning direct response advertising how to recognize it, evaluate it, inspire it, create it

Winning direct response advertising how to recognize it, evaluate it, inspire it, create it

Podrobná bibliografie
Hlavní autor: Throckmorton, Joan
Médium: Kniha
Jazyk:English
Vydáno: Englewood Cliffs, N.J. Prentice-Hall c1986.
Témata:
Advertising, Direct-mail.
Direct marketing.