Winning direct response advertising how to recognize it, evaluate it, inspire it, create it

Winning direct response advertising how to recognize it, evaluate it, inspire it, create it

Библиографические подробности
Главный автор: Throckmorton, Joan
Формат: ‌
Язык:English
Опубликовано: Englewood Cliffs, N.J. Prentice-Hall c1986.
Предметы:
Advertising, Direct-mail.
Direct marketing.