Winning direct response advertising how to recognize it, evaluate it, inspire it, create it

Winning direct response advertising how to recognize it, evaluate it, inspire it, create it

Bibliografiset tiedot
Päätekijä: Throckmorton, Joan
Aineistotyyppi: Kirja
Kieli:English
Julkaistu: Englewood Cliffs, N.J. Prentice-Hall c1986.
Aiheet:
Advertising, Direct-mail.
Direct marketing.