Winning direct response advertising how to recognize it, evaluate it, inspire it, create it

Bibliographische Detailangaben
1. Verfasser:	Throckmorton, Joan
Format:	Buch
Sprache:	English
Veröffentlicht:	Englewood Cliffs, N.J. Prentice-Hall c1986.
Schlagworte:	Advertising, Direct-mail. Direct marketing.