Naples, M. J. (1979). Effective frequency: The relationship between frequency and advertising effectiveness. Association of National Advertisers.
Citação do estilo Chicago (17ª ed.)Naples, Michael J. Effective Frequency: The Relationship Between Frequency and Advertising Effectiveness. New York: Association of National Advertisers, 1979.
Citação MLA (8ª ed.)Naples, Michael J. Effective Frequency: The Relationship Between Frequency and Advertising Effectiveness. Association of National Advertisers, 1979.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.