Effective frequency the relationship between frequency and advertising effectiveness

Effective frequency the relationship between frequency and advertising effectiveness

Bibliographic Details
Main Author: Naples, Michael J.
Resource Type: Book
Language:English
Published: New York Association of National Advertisers c1979.
Subjects:
Advertising media planning > United States.
Advertising > Effective frequency > United States.
Advertising > Research > United States.

College of Mass Communication (UP Diliman)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
MC-10791 HF 5826.5 N36 Regular Circulation On-Shelf
MC-6132 HF 5826.5 N36 Regular Circulation On-Shelf