Naples, M. J. (1979). Effective frequency: The relationship between frequency and advertising effectiveness. Association of National Advertisers.
Chicagoスタイル(17版)引用形式Naples, Michael J. Effective Frequency: The Relationship Between Frequency and Advertising Effectiveness. New York: Association of National Advertisers, 1979.
MLA(8版)引用形式Naples, Michael J. Effective Frequency: The Relationship Between Frequency and Advertising Effectiveness. Association of National Advertisers, 1979.
警告: この引用は必ずしも正確ではありません.