APA (7th ed.) Citation

Naples, M. J. (1979). Effective frequency: The relationship between frequency and advertising effectiveness. Association of National Advertisers.

Chicago Style (17th ed.) Citation

Naples, Michael J. Effective Frequency: The Relationship Between Frequency and Advertising Effectiveness. New York: Association of National Advertisers, 1979.

MLA (8th ed.) Citation

Naples, Michael J. Effective Frequency: The Relationship Between Frequency and Advertising Effectiveness. Association of National Advertisers, 1979.