Planning, implementing, and evaluating targeted communication programs a manual for business communicators

Opis bibliograficzny
1. autor:	Selnow, Gary W.
Kolejni autorzy:	Crano, William D. 1942-
Format:	Książka
Język:	English
Wydane:	New York Quorum Books c1987.
Hasła przedmiotowe:	Communication in management > United States. Advertising media planning > United States. Mass media > Audiences. > United States.