Planning, implementing, and evaluating targeted communication programs a manual for business communicators

Planning, implementing, and evaluating targeted communication programs a manual for business communicators

Bibliographic Details
Main Author: Selnow, Gary W.
Other Authors: Crano, William D. 1942-
Format: Book
Language:English
Published: New York Quorum Books c1987.
Subjects:
Communication in management > United States.
Advertising media planning > United States.
Mass media > Audiences. > United States.