Planning, implementing, and evaluating targeted communication programs a manual for business communicators

Detalles Bibliográficos
Autor Principal:	Selnow, Gary W.
Outros autores:	Crano, William D. 1942-
Formato:	Libro
Idioma:	English
Publicado:	New York Quorum Books c1987.
Subjects:	Communication in management > United States. Advertising media planning > United States. Mass media > Audiences. > United States.