Planning, implementing, and evaluating targeted communication programs a manual for business communicators

Détails bibliographiques
Auteur principal:	Selnow, Gary W.
Autres auteurs:	Crano, William D. 1942-
Format:	Livre
Langue:	English
Publié:	New York Quorum Books c1987.
Sujets:	Communication in management > United States. Advertising media planning > United States. Mass media > Audiences. > United States.