Planning, implementing, and evaluating targeted communication programs a manual for business communicators

Dades bibliogràfiques
Autor principal:	Selnow, Gary W.
Altres autors:	Crano, William D. 1942-
Format:	Llibre
Idioma:	English
Publicat:	New York Quorum Books c1987.
Matèries:	Communication in management > United States. Advertising media planning > United States. Mass media > Audiences. > United States.