Planning, implementing, and evaluating targeted communication programs a manual for business communicators

Bibliographische Detailangaben
1. Verfasser:	Selnow, Gary W.
Weitere Verfasser:	Crano, William D. 1942-
Format:	Buch
Sprache:	English
Veröffentlicht:	New York Quorum Books c1987.
Schlagworte:	Communication in management > United States. Advertising media planning > United States. Mass media > Audiences. > United States.