The codes of advertising fetishism and the political economy of meaning in the consumer society

The codes of advertising fetishism and the political economy of meaning in the consumer society

Bibliographic Details
Main Author: Jhally, Sut
Resource Type: Book
Language:English
Published: New York St. Martin's Press 1987.
Subjects:
Advertising > Social aspects.
Mass media.
Symbolism in advertising.

College of Mass Communication (UP Diliman)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
MC-8852 HF 5827 J43 Regular Circulation On-Shelf