Copywriter's handbook a practical guide for advertising and promotion of specialized and scholarly books and journals

Copywriter's handbook a practical guide for advertising and promotion of specialized and scholarly books and journals

ग्रंथसूची विवरण
मुख्य लेखक: Bodian, Nat G. 1921-
स्वरूप: पुस्तक
भाषा:English
प्रकाशित: Philadelphia, Pa. ISI Press c1984.
श्रृंखला:Professional editing and publishing series
विषय:
Scholarly publishing > Handbooks, manuals, etc.
Books > Marketing > Handbooks, manuals, etc.
Advertising copy > Handbooks, manuals, etc.
Scholarly periodicals > Marketing > Handbooks, manuals, etc.
Periodicals > Marketing > Handbooks, manuals, etc.