Copywriter's handbook a practical guide for advertising and promotion of specialized and scholarly books and journals

Copywriter's handbook a practical guide for advertising and promotion of specialized and scholarly books and journals

書目詳細資料
主要作者: Bodian, Nat G. 1921-
格式: 圖書
語言:English
出版: Philadelphia, Pa. ISI Press c1984.
叢編:Professional editing and publishing series
主題:
Scholarly publishing > Handbooks, manuals, etc.
Books > Marketing > Handbooks, manuals, etc.
Advertising copy > Handbooks, manuals, etc.
Scholarly periodicals > Marketing > Handbooks, manuals, etc.
Periodicals > Marketing > Handbooks, manuals, etc.