Copywriter's handbook a practical guide for advertising and promotion of specialized and scholarly books and journals

Copywriter's handbook a practical guide for advertising and promotion of specialized and scholarly books and journals

Chi tiết về thư mục
Tác giả chính: Bodian, Nat G. 1921-
Định dạng: Sách
Ngôn ngữ:English
Được phát hành: Philadelphia, Pa. ISI Press c1984.
Loạt:Professional editing and publishing series
Những chủ đề:
Scholarly publishing > Handbooks, manuals, etc.
Books > Marketing > Handbooks, manuals, etc.
Advertising copy > Handbooks, manuals, etc.
Scholarly periodicals > Marketing > Handbooks, manuals, etc.
Periodicals > Marketing > Handbooks, manuals, etc.