Copywriter's handbook a practical guide for advertising and promotion of specialized and scholarly books and journals

Copywriter's handbook a practical guide for advertising and promotion of specialized and scholarly books and journals

Detalhes bibliográficos
Autor principal: Bodian, Nat G. 1921-
Formato: Livro
Idioma:English
Publicado em: Philadelphia, Pa. ISI Press c1984.
Colecção:Professional editing and publishing series
Assuntos:
Scholarly publishing > Handbooks, manuals, etc.
Books > Marketing > Handbooks, manuals, etc.
Advertising copy > Handbooks, manuals, etc.
Scholarly periodicals > Marketing > Handbooks, manuals, etc.
Periodicals > Marketing > Handbooks, manuals, etc.