Copywriter's handbook a practical guide for advertising and promotion of specialized and scholarly books and journals

Copywriter's handbook a practical guide for advertising and promotion of specialized and scholarly books and journals

書誌詳細
第一著者: Bodian, Nat G. 1921-
フォーマット: 図書
言語:English
出版事項: Philadelphia, Pa. ISI Press c1984.
シリーズ:Professional editing and publishing series
主題:
Scholarly publishing > Handbooks, manuals, etc.
Books > Marketing > Handbooks, manuals, etc.
Advertising copy > Handbooks, manuals, etc.
Scholarly periodicals > Marketing > Handbooks, manuals, etc.
Periodicals > Marketing > Handbooks, manuals, etc.