Copywriter's handbook a practical guide for advertising and promotion of specialized and scholarly books and journals

Copywriter's handbook a practical guide for advertising and promotion of specialized and scholarly books and journals

Sonraí bibleagrafaíochta
Príomhchruthaitheoir: Bodian, Nat G. 1921-
Formáid: LEABHAR
Teanga:English
Foilsithe / Cruthaithe: Philadelphia, Pa. ISI Press c1984.
Sraith:Professional editing and publishing series
Ábhair:
Scholarly publishing > Handbooks, manuals, etc.
Books > Marketing > Handbooks, manuals, etc.
Advertising copy > Handbooks, manuals, etc.
Scholarly periodicals > Marketing > Handbooks, manuals, etc.
Periodicals > Marketing > Handbooks, manuals, etc.