Copywriter's handbook a practical guide for advertising and promotion of specialized and scholarly books and journals

Bibliografiske detaljer
Hovedforfatter:	Bodian, Nat G. 1921-
Format:	Bog
Sprog:	English
Udgivet:	Philadelphia, Pa. ISI Press c1984.
Serier:	Professional editing and publishing series
Fag:	Scholarly publishing > Handbooks, manuals, etc. Books > Marketing > Handbooks, manuals, etc. Advertising copy > Handbooks, manuals, etc. Scholarly periodicals > Marketing > Handbooks, manuals, etc. Periodicals > Marketing > Handbooks, manuals, etc.