Copywriter's handbook a practical guide for advertising and promotion of specialized and scholarly books and journals

Copywriter's handbook a practical guide for advertising and promotion of specialized and scholarly books and journals

Podrobná bibliografie
Hlavní autor: Bodian, Nat G. 1921-
Médium: Kniha
Jazyk:English
Vydáno: Philadelphia, Pa. ISI Press c1984.
Edice:Professional editing and publishing series
Témata:
Scholarly publishing > Handbooks, manuals, etc.
Books > Marketing > Handbooks, manuals, etc.
Advertising copy > Handbooks, manuals, etc.
Scholarly periodicals > Marketing > Handbooks, manuals, etc.
Periodicals > Marketing > Handbooks, manuals, etc.