Copywriter's handbook a practical guide for advertising and promotion of specialized and scholarly books and journals

Détails bibliographiques
Auteur principal:	Bodian, Nat G. 1921-
Format:	Livre
Langue:	English
Publié:	Philadelphia, Pa. ISI Press c1984.
Collection:	Professional editing and publishing series
Sujets:	Scholarly publishing > Handbooks, manuals, etc. Books > Marketing > Handbooks, manuals, etc. Advertising copy > Handbooks, manuals, etc. Scholarly periodicals > Marketing > Handbooks, manuals, etc. Periodicals > Marketing > Handbooks, manuals, etc.