Broadcast advertising a comprehensive working textbook

Broadcast advertising a comprehensive working textbook

Bibliographic Details
Main Author: Zeigler, Sherilyn K.
Other Authors: Howard, Herbert H.
Resource Type: Book
Language:English
Published: New York J. Wiley c1984.
Subjects:
Broadcast advertising > United States.
Radio advertising.
Television advertising.

College of Mass Communication (UP Diliman)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
MC-8124 HF 6146 R3 Z45 Regular Circulation On-Shelf