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Cases in advertising and communications management

Détails bibliographiques
Auteur principal: Greyser, Stephen A.
Format: Livre
Langue:anglais
Publié: Englewood Cliffs, N.J. Prentice-Hall c1981.
Édition:2nd ed.
Sujets:
Advertising > Management > Case studies. > United States.
Advertising > Communication systems > Case studies. > United States.