Essentials of media planning a marketing viewpoint

Essentials of media planning a marketing viewpoint

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书目详细资料
主要作者: Barban, Arnold M.
其他作者: Cristol, Steven M., Kopec, Frank J.
格式: 图书
语言:English
出版: Lincolnwood, Ill., U.S.A. NTC Business Books c1987.
版:2nd ed.
主题:
Advertising media planning.
Marketing.