On the determination of advertising effectiveness an empirical study of the German cigarette market

On the determination of advertising effectiveness an empirical study of the German cigarette market

Dettagli Bibliografici
Autore principale: Reuijl, Jan C.
Natura: Libro
Lingua:English
Pubblicazione: Boston Kluwer-Nijhoff Pub. 1982.
Soggetti:
Advertising > Cigarettes > Germany (West)
Advertising.
Cigarette industry > Germany (West)
Industrial concentration.