On the determination of advertising effectiveness an empirical study of the German cigarette market

ग्रंथसूची विवरण
मुख्य लेखक: Reuijl, Jan C.
स्वरूप: पुस्तक
भाषा:English
प्रकाशित: Boston Kluwer-Nijhoff Pub. 1982.
विषय: