On the determination of advertising effectiveness an empirical study of the German cigarette market

Détails bibliographiques
Auteur principal:	Reuijl, Jan C.
Format:	Livre
Langue:	English
Publié:	Boston Kluwer-Nijhoff Pub. 1982.
Sujets:	Advertising > Cigarettes > Germany (West) Advertising. Cigarette industry > Germany (West) Industrial concentration.