How children learn to buy the development of consumer information-processing skills

Podrobná bibliografie
Hlavní autor:	Ward, Scott 1942
Další autoři:	Wackman, Daniel B., Wartella, Ellen
Médium:	Kniha
Jazyk:	English
Vydáno:	Beverly Hills, Calif. Sage Pub. 1977.
Edice:	People and communication v. 1
Témata:	Youth as consumers. Television and children. Television advertising.