Buyer/consumer information processing [papers of a workshop convention, Nov. 1 and 2, 1972, in Chicago

Buyer/consumer information processing [papers of a workshop convention, Nov. 1 and 2, 1972, in Chicago

Dettagli Bibliografici
Enti autori: Association for Consumer Research (U.S.), American Marketing Association
Altri autori: Hughes, George David, Ray, Michael L.
Natura: Libro
Lingua:English
Pubblicazione: Chapel Hill University of North Carolina Press [c1974].
Soggetti:
Consumers.
Consumers > Mathematical models.
Motivation research (Marketing).