APA (7th ed.) Citation

Ferguson, J. M. (1974). Advertising and competition: Theory, measurement, fact. Ballinger Pub.

Chicago Style (17th ed.) Citation

Ferguson, James Milton. Advertising and Competition: Theory, Measurement, Fact. Cambridge, Mass: Ballinger Pub, 1974.

MLA (9th ed.) Citation

Ferguson, James Milton. Advertising and Competition: Theory, Measurement, Fact. Ballinger Pub, 1974.