Advertising and competition theory, measurement, fact

Sonraí bibleagrafaíochta
Príomhchruthaitheoir:	Ferguson, James Milton
Formáid:	LEABHAR
Teanga:	English
Foilsithe / Cruthaithe:	Cambridge, Mass. Ballinger Pub. [c1974].
Ábhair:	Advertising. Advertising > Rate of return. Competition.